Royal Beach Mall is one of the favorite places for tourists on the Bulgarian Black Sea coast. With its over 90 shops located on two levels and welcoming Mediterranean architecture, the complex attracts all fashion and new trends admirers in the summer months. Royal Beach Mall is part of the luxury five-star hotel Barceló Royal Beach, which is situated in the heart of Sunny Beach, Bulgaria.

Royal Beach Mall starts the summer season 2016 with a new brand identity. INTO Branding created a new logo and flexible design system and implemented it in the 2016 advertising campaign. Main colors of the brand are Deep See Blue, Golden Sand Yellow, Royal Silk Purple. The logo symbolizes summer, sea, dynamics, shopping and cleanness.

The shopping center is owned and managed by Galaxy Investment Group. Each season the management of Royal Beach Mall attracts new leading brands. The trade mix in Royal Beach Mall is organized to meet the needs of the customers. Some of the brands that have stores in the shopping center are Bogner, U.S. Polo, O’Neill, Altinbas, Petek, Subra, Avenue Multi Brand Store, Exess, Juliany, Sara Pen, New Silhouette, Refan, Paula Venti and KFC.